Samsung vs. Apple Smartphone Statistics – Which is Better? (2025)

Introduction

Samsung vs. Apple Smartphone Statistics: ​In 2024, Apple and Samsung continued to dominate the global smartphone market, accounting for over 50% of the worldwide market share. Apple led with a 28.38% share, while Samsung held 22.82%. In the United States, Apple’s dominance was more pronounced, capturing 57.39% of the market compared to Samsung’s 23.27%.

Apple shipped approximately 232.1 million iPhones globally, surpassing Samsung’s 223.4 million units. Despite a 2% decline in iPhone sales, Apple maintained a significant lead in revenue, contributing to 46% of global smartphone revenues.

Customer satisfaction remained high for both brands, with each scoring 82 out of 100 in the American Customer Satisfaction Index. Apple’s retention rate stood at 92%, while Samsung’s was 77%.

The global smartphone market experienced a 5% year-over-year revenue growth in 2024, with the average selling price reaching USD 356. Apple’s expansion into emerging markets, such as India and Southeast Asia, contributed to its sustained leadership.

Editor’s Choice

• By November 2024, Android owned 71.42% of the global smartphone market.
• In the U.S., iPhones held a 56.63% market share, making them more popular.
• There are over 3 billion Android phones and over 1 billion iPhones worldwide.
• During the fourth quarter of 2023, Android smartphones comprised 56% of all phones sold worldwide.
• The iPhone accounts for almost 58% of the market share in the United States.
• As of 2024, Android has 71% of the worldwide market share.
• iPhone users have a median salary that is nearly 44% higher than that of Android users.
• Millennials and Gen Z are prone to be iPhone users.
• According to Backlinko, based on “Samsung vs. Apple Smartphone Statistics – Which is Better?”, 47% of future Android consumers say that the iPhone provides a good user experience.
• 30% of iPhone users said Android is cheaper and more affordable.

iPhone vs Android Global Market Share Statistics

(Reference: explodingtopics.com)

• Between 2009 and 2011, Apple gained more worldwide popularity than Android, even though the now-defunct Symbian OS overrated Android and iPhone.
• With BlackBerry and Symbian OS declining in favour in the early 2010s, Android and iPhone became the two biggest brands in the smartphone space.
• In addition to the United States, iPhone is also leading in Japan (68.86%), Canada (60.31%), Australia (59.63%), and the United Kingdom (52.29%).
• Android has an outstanding market share in all other countries. In India, the Android market is growing at a rate of 95.1%.
• Google’s OS also has the biggest profit in Brazil, 81.45%, Mexico, 77.46%, and China, 74.76%.

Samsung vs Apple Smartphones Shipment Statistics

• Samsung and Apple have been the top two smartphone makers for the past 15 years, holding over 20% of the global market.
• Both companies have spent heavily on creating top-quality phones and have millions of loyal customers worldwide.
• However, regarding the number of phones shipped, Samsung has stayed ahead of Apple.
• Data from IDC’s Worldwide Quarterly Mobile Phone Tracker shows that Samsung shipped around 3.1 billion smartphones in the last 10 years—730 million more than Apple, which shipped 2.3 billion.
• To give you an idea, 730 million phones is enough to supply everyone living in North America and nearly all of Europe.

(Reference: appdevelopermagazine.com)

• What makes this even more interesting is that Samsung’s yearly phone shipments have dropped by 30% over the past decade.
• In 2024, the company shipped 223.5 million smartphones, much less than the 318.1 million units it shipped in 2014, a difference of nearly 95 million.
• This significant decline occurred because Samsung focused more on high-end models, such as the Galaxy S and Z series, rather than budget-friendly options.
• Furthermore, growing competition from Chinese brands such as Xiaomi, Oppo, and Vivo exacerbated the situation.
• These companies took over Samsung’s market share in regions where it used to be strong, with lower-priced phones.

(Reference: appdevelopermagazine.com)

• In 2024, Apple sold more smartphones around the world than Samsung.
• Based on data from IDC, Apple shipped 232.5 million phones, while Samsung delivered 223.5 million.
• However, in the first quarter of 2025, Samsung briefly pulled ahead by shipping 60.5 million units, compared to Apple’s 55.0 million, according to Mint and Telecom Lead reports.
• Breakdown of Smartphone Sales:

2024 Global Shipments

• Apple: 232.5 million devices
• Samsung: 223.5 million devices
• Note: Apple’s 2024 sales dropped slightly from 234.3 million in 2023. According to IDC, Samsung’s shipments also fell slightly from 226.7 million units the year before.

Q1 2025 Shipments

• Samsung: 60.5 million units
• Apple: 55.0 million units
• Note: Samsung’s Q1 2025 shipments grew slightly from 60.0 million in Q1 2024. Apple saw a bigger increase, going up from 48.7 million in the same quarter last year, according to Telecom Lead.

Samsung Vs Apple Product Line Statistics

• Apple and Samsung follow different strategies for their phones. Samsung offers a range of phone series that vary in quality and price, whereas Apple maintains a smaller selection. As a result, Samsung reaches a broader group of customers by offering both low-cost and premium models.

(Source: statista.com)

Apple’s Phone Collection

#1. Regular Models:

• These are Apple’s main devices, designed for everyday users.
• They come with reliable performance, useful features, and fair prices.
• The newest regular models, launched in September 2024, are the iPhone 16 for USD799 and the iPhone 16 Plus for USD899.

#2. Pro Models:

• These phones are made for users who want more features.
• They have better screens with 120Hz refresh rate, longer battery life, and upgraded cameras.
• Because of these extras, the iPhone 16 Pro costs USD999, and the iPhone 16 Pro Max costs USD1,199.

#3. SE Models:

• These are the cheapest iPhones and aren’t updated as often.
• The latest, the third-generation iPhone SE, came out in 2022 and started at USD429.

Samsung’s Phone Collection

#1. Galaxy S Series:

• These are Samsung’s top-of-the-line phones with the best processors, cameras, and overall performance.
• The latest S series models are the Galaxy S24 (USD 799), S24+ (USD 999), and S24 Ultra (USD 1,299).

#2. Galaxy A Series:

• These phones are designed for those who want good features without spending too much.
• They have nice designs, solid performance, and lower prices.
• In 2024, Samsung introduced the Galaxy A35 5G, starting at USD 399, and the Galaxy A55 5G, starting at USD 499.

#3. Galaxy M Series:

• These budget-friendly phones have features like long-lasting batteries, AMOLED screens, and fast charging.
• However, they have slower processors and simpler software, so the overall performance isn’t as strong.
• Recent models include the Galaxy M15S 5G, M35 5G, and M55 5 G.

#4. Galaxy Z Series:

• This line includes Samsung’s foldable phones like the Galaxy Flip and Fold.
• These unique phones are now in their sixth generation and offer improved durability, better cameras, and strong water resistance.
• Foldable phones cost more—the Galaxy Z Fold 6 starts at USD1,899, and the Galaxy Z Flip 6 starts at USD1,099.

iPhone vs Android User Demographic Statistics

• iPhone customers are prone to being the biggest runners compared to the average. iPhone users had a median annual salary of USD 53,251, compared to USD 37,040 for the average Android user.
• The latest iPhone model starts at USD 799, whereas the median cost for a smartphone running the Android system is USD 286.
• According to the study, almost all Android users have a habit of being more active with their smartphones.
• iPhone users, on average, use smartphones for 4 hours and 54 minutes of screen time, send almost 58 text messages, and click around 12 selfies each day.
• Android users use their smartphone for 3 hours and 42 minutes of screen time, 26 text messages and seven selfies daily.
• iPhone users also have more confidence in the security of their smartphones.
• Around 20% of iPhone users feel “extremely confident” that Apple iCloud Keychain keeps their data safe.
• 13% of Android users think the same way about Google Password Manager.
• Smartphone users have various habits related to security.
• Backlinko reported, based on “Samsung vs. Apple Smartphone Statistics—Which is Better?” that 72% vs 62% of Android users are more prone to use a native password manager
• 77% vs 68% of iPhone users are more prone to monitor location tracking in their applications.
• iPhone vs Android users by age in the United States :

(Reference: explodingtopics.com)

• There is also little difference in the use of Android and iPhone by gender. Female users are more likely to be iPhone users globally.

Samsung vs Apple Camera Capabilities Statistics

(Source: sammyfans.com)

#1. Samsung Galaxy S25 Ultra – Camera Features

• Main Camera: Comes with a powerful 200MP wide-angle lens (f/1.7, 24mm) that includes advanced autofocus and Optical Image Stabilization (OIS) to take clear, sharp photos.
• Ultra-Wide Camera: It features a 50MP lens (f/1.9) with a 120° wide view, which is great for group shots and landscapes.
• Zoom Lenses (Telephoto):
  • 10MP lens with 3x optical zoom (f/2.4, 67mm)
  • 50MP periscope lens offering 5x optical zoom (f/3.4, 111mm), plus up to 100x digital zoom for far-away shots.
• Selfie Camera: Has a 12MP front camera (f/2.2, 26mm) for high-quality selfies.
• AI Camera Features: Uses Samsung’s AI ProVisual Engine to boost low-light photos and fine-tune camera settings automatically.

#2. Apple iPhone 16 Pro – Camera Features

• Main Camera: 48MP wide lens (f/1.8, 24mm) with sensor-shift stabilisation and full-focus pixel coverage, helping capture steady, high-resolution pictures.
• Ultra-Wide Camera: Another 48MP lens (f/2.2, 13mm) with a 120° field of view to fit more into every shot.
• Zoom Camera: 12MP periscope-style telephoto lens (f/2.8, 120mm) allows 5x optical zoom to get closer to the subject without losing quality.
• Selfie Camera: A 12MP front camera (f/1.9, 23mm) with improved selfie and video call performance.
• Extra Camera Tech: This includes a 3D LiDAR scanner that senses depth, making it ideal for augmented reality (AR) and producing enhanced photo effects.

#3. Side-by-Side Camera Comparison

Samsung vs Apple Smartphone Statistics in the United States

• By September 2024, Apple held the largest % of the U.S. smartphone market at 57.39%. Samsung was next, with a 23.27% share.
• Together, both brands make up 80.66% of the U.S. smartphone market. This means that more than 4 out of every five people in the U.S. use either an Apple or a Samsung phone.

(Reference: oberlo.com)

• As of September 2024, Apple holds the largest smartphone market share in the U.S., making up 57.39%. This means more than half of all smartphones used in the country are from Apple.
• Samsung is in second place, with a 23.27% share, 34.12% less than Apple’s.
• Together, Apple and Samsung account for 80.66% of all smartphones in the U.S. In other words, over 4 out of every five people in the U.S. use either an Apple or a Samsung phone.
• Google is third, with 4.97%, followed by Motorola at 3.59%, and Xiaomi with 1.86%. These three brands comprise 10.42% of the market, about one-fifth of Apple’s share.

(Source: oberlo.com)

• In 2011, Apple was far ahead of Samsung in the U.S. smartphone market. Apple held a 54.04% market share then, while Samsung only had 9.12%, creating a difference of 44.82 percentage points.
• Over the past 10 years, Apple’s share has remained steady, between 50.85% and 59.54%. The smaller gap between the two brands is mainly due to Samsung’s share increasing, not because Apple lost ground.
• Samsung more than doubled its share between 2011 and 2014, jumping from 9.12% to 25.34%.

Apple users are more likely to pay for AI than Samsung users

(Reference: sellcell.com)

• 6% of iPhone AI users were willing to pay for AI services.
• Almost 86.5% said they would not pay to use AI, whereas a mere 1.9% are still unsure.

(Reference: sellcell.com)

• Hindustan Times highlighted in its report, “Samsung vs. Apple Smartphone Statistics—Which is Better?” that just 4% of people said they would pay to use AI services in the coming years.
• Around 94.5% of the Galaxy AI users were least interested in paying for Artificial Intelligence services, and 1.5% stated that they were not sure.

Conclusion

To sum up, Samsung and Apple are still the top smartphone brands in the world, each strong in different ways. Apple is well-known for its loyal customers, high-end products and smooth ecosystem, whereas Samsung leads in market share, a wide range of models, and fast adoption of new features. According to the recent data, Apple earns the most global profits, while Samsung sells the highest number of phones.

Ultimately, picking between the two depends on what users need, whether better features, price or compatibility. Both companies play a big role in shaping the future of smartphone technology. This article has shed enough light on “Samsung vs. Apple Smartphone Statistics – Which is Better?”